{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of luxury brand names drive direct exposure with social networks advertising, celebrity partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't transformed a lot in years; it does not have TikTok, and does not offer celebs